The Magnettes – Bio for the single  “We Make It Look Easy”

”We Make It Look Easy” is a standalone The Magnettes single, released for local hockey team LHF/MSSK’s journey in the upcoming Swedish Women’s Hockey League play-offs and featured on the upcoming ”Vi Är Luleå Hockey, vol 2.”

The band explains:

”We wanted to write a song about the suspense you feel waiting in the dressing room right before the event, whether it’s a show, a game, or anything major. The anticipation, the adrenaline, the build-up before the lights come on, the crowd erupts, time speeds back up and the world explodes in bright colors. That’s the common ground, that’s how we relate to the team. Facing any challenges head-on, finding strength – even love – in each other and living for the thrill of it. The sweat, the noise, the sore muscles afterward. It’s universal and addictive.”

The Magnettes hail from Pajala, Sweden and have toured in 19 countries including performances at SXSW, Summerfest, Canadian Music Week, Golden Melody Awards, Eurosonic and Reeperbahn Festival. Their debut album ”Ugly Youth” dropped in 2017 and featured the singles ”Sad Girls Club”, featured on Netflix’s ”Elite”, and ”Young And Wild”, one of the top-ten most played Swedish tracks on national radio that year. Their latest single ”American” has been in radio rotation since June 2020.

The Magnettes – Bio för singeln  “We Make It Look Easy” (SWE)

”We Make It Look Easy” är en ny The Magnettes-singel, specialskriven inför LHF/MSSK:s resa i SDHL-slutspelet och kommande samlingsalbumet ”Vi Är Luleå Hockey Vol. 2”. Bandet berättar:

”Vi ville skriva en låt om spänningen i omklädningsrummet inför en stor händelse, oavsett om det är en avgörande match, en viktig spelning eller vad som helst som betyder något. En låt om förväntan, adrenalin och den där pulsökningen precis innan ljusen slås på, tiden snabbas upp och världen exploderar i skarpa färger. Det är där vi möts och kan relatera till laget. Hur vi tar oss an utmaningar tillsammans utan att tveka, hittar styrka – till och med kärlek – i varandra och lever för kickarna, svetten, ljuden och värken i musklerna efteråt. Det är universellt och beroendeframkallande.”

The Magnettes bildades i Pajala och har turnerat i 19 länder, synts i bland annat Musikhjälpen, Min Squad och Bastubaletten samt hörts i Elite (Netflix), Finaste Familjen (TV4) och Teen Mom (MTV). De har varit fokus i två dokumentärer samt inspiration till spelfilmen ”Turpa Kiinni Minun Haters”.  Debutalbumet ”Ugly Youth” (med A-roterade singeln ”Young And Wild”) kom 2017. Senaste singeln ”American” kom juni 2020 och har spelats flitigt på europeisk radio.

Just nu är de även aktuella med sin medverkan i SVT-serien ”Jag var en lägre ras” om hur tornedalingar utsattes för rasbiologi och försvenskning och de spår det satt i senare generationer.

The Magnettes – Short Bio

This pop-trio was founded in Pajala, Sweden and has crafted their own blend of electro-pop and riot grrrl punk. In 2015 they performed at SXSW in Austin, TX and signed with the label Digsin, where their debut album ”Ugly Youth” was released in 2017. Their single ”Young & Wild” premiered on prime time TV and became the 10 most played Swedish song on Swedish radio. The Magnettes have been praised by sites and tastemakers like Earmilk, Perez Hilton, Popcrush and Elle Sweden and  played on festivals like Eurosonic Noorderslag, Tallin Music Week, Golden Melody Awards and the world largest festival Summerfest

The Magnettes – A Biography

‘Say what you want to say. Do it as loud as you want. Be weird, be ugly, be too much, fuck as much as you want and question everything’.
The Magnettes’ Manifesto

Pop music is one of Sweden’s major cultural exports and over the years it has given us a wide diversity of talented artists such as Robyn, ABBA, The Knife Lykke Li, Icona Pop, The Cardigans, Swedish House Mafia and Zara Larsson. Ten hours from the hit-making hub of Stockholm, above the Arctic Circle where the sun doesn’t rise during winter, lies the sleepy town of Pajala, home to 2000 residents…and The Magnettes, a fearless 21st Century fuck-pop trio who think ugly and weird is cool and that the patriarchy needs to be crushed. Right now.

This remote region has a minority language called Meänkieli, a language that was forbidden in Sweden until 1957 and today only spoken around 50 000 people. The Magnettes celebrate their roots and incorporate Meänkieli and the area’s old folk music into their infectious and inimitable glitter punk pop. The band is Rebecka Digervall, Sanna Kalla and Tomas Backlund who’s mission is the right to be as you want to be.

The Magnettes’ founders and co-vocalists Rebecka and Sanna describe themselves as ‘non-normative’, ‘witches’, ‘Tornedalingar’ (which translates as natives of the Torne Valley, a Swedish minority) and ‘Sisters of the Ugly Youth’ and this subversion is evident in their spellbinding songs. “We’re reclaiming the word ‘ugly’” declares Sanna “Why does beautiful have to be the standard? We have no regrets. We’re saying exactly what we want to say”.

“There’s some sort of Northern rebellion” adds guitarist, keyboardist, and producer Tomas Backlund. “We don’t want to be your average singing self-obsessed diary entries. We aim to do something bigger but we want to do it without moving to Stockholm, London or LA and writing songs about beaches and being super fit because what’s interesting about that?”

The seeds of rebellion were planted when Rebecka and Sanna met at school aged six-years-old. By 14, Rebecka had written a plethora of songs for the duo. In 2012, they released their first official song “Paper Cut” and performed a series of shows across Europe and Russia. By 2014 Tomas joined and the duo became a trio.

In 2014 The Magnettes went to the States for the first time to perform at the New Music Seminar in New York. In the same year back in Sweden they were the main subjects of Hans-Erik Therus’s documentary ”Pajala State Of Mind”, which featured in the Gothenburg Film Festival, the Tempo Documentary Festival in Stockholm and on Swedish national television. The director was so fascinated by the band that he’s embarked on a fly on the wall sequel with the band, documenting where they’re at three years later.

In the spring of 2015 the group headed back to the States to perform a string of head turning shows at SXSW, followed by a trip to Nashville for a pivotal song writing session. “Something happened in Nashville,” says Rebecka.“we were just like, ‘Yeah it’s time to be fearless and write whatever the fuck we want.’ So we did!” Energised by the trip the band began recording in Tomas’s kitchen, carving out a middle ground between their main influences, including Talking Heads, Elvis Costello, Bikini Kill and Katy Perry.

The band’s shows at SXSW led to a booking at The Great Escape in Brighton the following month, followed by a series of summer shows and festivals across Europe. In the autumn they returned to the States for a US tour including New York, where they played CMJ and signed a record deal with Nashville based label DigSin.

Since then they’ve barely paused for breath. They’ve released four critically acclaimed singles (‘Bones’, ‘Killers in a Ghost Town’, ‘Hollywood’ and ‘Sad Girls Club’, which received support from Spotify and key bloggers including Perez Hilton), toured incessantly and written their debut album ‘Ugly Youth’, that was released on 30th June 2017. The song Young and Wild got A-rotation on Swedish national radio over the summer of 2017 and in the end became the 10th most played song on Swedish radio 2017. They also were nominated one of 20 emerging acts on the worlds biggest festival Summerfest in Milwaukee in the USA. Their lives was followed on Swedish Television in the TV program “Min Squad”.

The Magnettes describe the themes of the album as being “mainly about adolescence and identity, coming to terms with who you are and finding your place in the world. It’s also about friends, fucking, fighting, and drinking. One pretty central theme for the album was the idea of an alternate universe where the tables were turned, the freaks had taken over, the goths were cheerleaders and cool kids, and were being weird was just normal.” And there you’d find plenty of Magnettes fans… who the band says ‘like things that are kind of leftfield yet straightforward and tend to get into a lot of heated arguments about, for instance, social issues and gender norms. They could be punks or indie-fans, but could just as well be into hip-hop or mainstream shiny pop. For us, it’s pretty much the same, because when it’s good it’s simple, like a splash of red on something black-and-white, or a punch to the face.”

The following up album to “Ugly Youth” has taken twist and turns. The Magnettes keept on touring and was oping both for Ke$ha and Red Hot Chili Peppers and played on Golden Melody Festival and walked the red carpet on Golden Melody Awards in front of 5,1 billion viewers in Asia. Theri songs “Sad Girls Club” was placed on the Netflix series “Elite”. Even a fiction movie about their lives and with thier music was released “Turpa kiinni minun haters” translated “Shut Up Haters”. A film team also followed them for two years what should become a documentary around their carrer.

Then disaster struck. All touring and pressure got the members mentally ill and they had to step on the breakes. All filmed by the documentary team. Then Jay Frank the owner of Digsin died in cancer a couple of mounths later and the recordlabel was shut down. When all the rights had been cleard Covid -19 hit’s and put everything in a standsstill.

The single “American” was released during Covid in June 2020 and got rotation in over 15 countries around the globe and was on Swedish national radio on rotation for several months.

The Magnettes is back with new singles and also the shows that was supposed to be played 2020 now pushed to 2021. And the documentary “The Magnettes” had premier in february 2020 and are aslo coming along on filmfestivals 2020/2021.

Biografi på svenska

The Magnettes bildades i Pajala och har turnerat i 19 länder, synts i bland annat Musikhjälpen, Min Squad och Bastubaletten samt hörts i Elite (Netflix), Finaste Familjen (TV4) och Teen Mom (MTV). De har varit fokus i två dokumentärer samt inspiration till spelfilmen ”Turpa Kiinni Minun Haters”. Debutalbumet ”Ugly Youth” (med A-roterade singeln ”Young And Wild”) kom 2017. Senaste singeln ”American” kom juni 2020 och har spelats flitigt på europeisk radio. Just nu är de även aktuella med sin medverkan i SVT-serien ”Jag var en lägre ras” om hur tornedalingar utsattes för rasbiologi och försvenskning och de spår det satt i senare generationer.

Quotes about The Magnettes

People have said about them.

Perez Hilton – The Swedish duo is very reminiscent of fellow Swedish duo Icona Pop, whom we love.

The 405 – ‘Killers In A Ghost Town,’ is a black-hearted love song and call to arms for every bored teenage girl who’s outgrown her small town’s offerings.

Drowned in sound – Swedish pop sensations The Magnettes, whose fast paced electro pop owes as much to Abba and Roxette as it does leftfield artists Ladytron or Surfer Rosa.

SXSW Music Bloggers Guide – We like to think of The Magnettes as “Icona Pop for the deep thinkers”. If Josie and The Pussycats are Riverdale’s answer to hometown music heroes, then think of The Magnettes being Westerburg High School’s pin-up girls with the Heathers as their biggest fans.

EQ Music – Having seen them live now for the first time, it’s cemented my belief that The Magnettes could be the next big thing in pop.

Beehive Candy – The pop hooks grab you, whilst the punk overtones give the song some real edge.

Pop Dust – The Magnettes Are ‘Killers In A Ghost Town’ & Will Take Over The World

Galore Magazine – The Magnettes prefer to be more accurately described as “21st Century Fuck-Pop,” a genre we are more than willing to be down with.

Blooper Magazine – This is conceptually the most interesting pop act to emerge recently

Svenska uttalanden om The Magnettes

Germund Stenhag, Musikredkatör P3 – Deras blandning mellan synt, riot grrrl och new wave – ååh! Det här är väl bandet som faktiskt kommer kunna slå utomlands.

Live at Heart, Festival – Vi har följt deras imponerande utveckling. Det kommer bli mycket spännande att se var deras karriär tar dem.

Putte i Parken, Festival – Tack för en asgrym avslutning The Magnettes! Ni är bäst!

GAFFA – när The Magnettes kör över ett fullsmockat von Krahl snackar vi artisteri på internationell nivå.

Kulturbloggen – The Magnettes, värda att se innan de tagit över hela världen. Jag kommer att hålla koll på dom, och kommer inte att missa att se dom live nästa gång jag får chansen. Det kan vara Sveriges nästa musikexport.

Nöjesguiden – samma kväll bjuder på en exploderande färgsprakande show på Von Krahli Teater.

Nomineringar

Framtidens artist  – Sveriges Radio P3

Årets Norrbottning – NSD

Årets låtskrivar stipendium – Live at Heart

20 Emerging Acts – Summerfest

Creative Hero Award – Norrbotten Media Week

The Magnettes – Bio of single “American”

Swedish alt-pop outfit The Magnettes, consisting of front duo Rebecka Digervall and Sanna Kalla and producer Tomas Bäcklund Tuneström reveal their new single “American”, a driving, anthemic Springsteen-esque runaway drama.

“Since we were babies we lived through our TV set. Growing up in a remote small arctic town in Sweden, the way out was American movies, music, sit-coms and reality shows. It taught us what love was and how to live the dream, and like junkies we swallowed it in chunks. The twist and turns of teenage drama, cute narratives and noble ideals that real life continuously fails to live up to. But “American” isn’t really about America at all. It’s about finding that rush, having that runaway ride-or-die feeling in your shitty hometown, abandoning that last shred of romance for a taste of the real thing.”

The recording is a 21st century wall-of-sound. Layers upon layers of dreamy guitars, thunderous drums, hard-hitting pianos and vintage string machines, resulting in the soundtrack to a yet-to-bedreamed up road movie. This pop band was founded in Pajala, Sweden and has crafted their own blend of electro- pop and riot grrrl punk.

In 2015 they performed at SXSW in Austin, TX and signed with label Digsin, where their debut album ”Ugly Youth” was released in 2017. The album was chosen as one of the best albums of 2017 by PopCrush. Their single ”Young & Wild” premiered on prime time TV and became the 10 most played Swedish song on Swedish radio that year. Their song “Sad Girls Club” was featured in an episode of the popular Netflix show “Elite”. The Magnettes have been praised by sites and tastemakers like Earmilk, Perez Hilton, The 405, Elle Sweden and Russian Cosmopolitan.

The Magnettes – Bio svenska “American”

Pajalas finest, The Magnettes, bestående av frontduon Rebecka Digervall och Sanna Kalla och producenten Tomas Bäcklund Thuneström är tillbaka med nya singeln “American”, ett romantiserat, bombastiskt eskapistdrama som ekar av Springsteen och Ronettes.

“Sen vi var kids har vi levt genom TV. Att växa upp i en litet samhälle som Pajala så var amerikanska filmer, sit-coms och realityserier en väg ut. Det visade oss vad riktig kärlek är och hur drömlivet ser ut och vi har varit junkies och svalt allt utan att tugga. Tonårsdrama med extra socker, extra salt, historier och ideal som verkligheten inte kunde leva upp till. Men “American” handlar egentligen inte om Amerika. Det handlar om att jaga ruset, att bara gasa och överge allt som är bekvämt för att leva på riktigt.”

Ljudbilden är en uppdaterad Wall-of-Sound. Lager på lager av drömska gitarrer, aggressiva trummor och vintagestråk, som ett soundtrack till en road-movie som ingen ännu hittat på.

Bandet bildades i Pajala och skapade sin egen mix av elektronisk pop och riot grrrl-punk. 2015 spelade de på festivalen SXSW i Austin och blev signade av skivbolaget Digsin. Debuten ”Ugly Youth” kom 2017, och blev utnämnt till ett av de bästa albumen 2017 av PopCrush. Singeln ”Young & Wild” hade premiär i TV4-serien ”Finaste Familjen” och låten blev den tionde mest spelade svenska låten på P3 det året. Deras låt “Sad Girls Club” kan höras i populära Netflix-serien “Elite”. The Magnettes har även hyllats av bland andra Earmilk, Perez Hilton, ELLE Sweden och ryska Cosmopolitan.

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