Monster promo

Monster promo

THE MAGNETTES -MONSTER

Release: 14 January 2022

Composer/Lyricist: Tomas Bäcklund Tuneström, Rebecka Digervall, Jonathan Bluth, Fredrik Söderström

Produktion & mix: Tomas Bäcklund Tuneström

Mastering: Pete Lyman, Infrasonic Sound

ISRC: SE5WA2200101
Label: K51
Distribution: AWAL
Managment: Musichelp / Peter Åstedt pastedt@gmail.com / +46733792937

”Uh,-oh, we created a monster!”

Pajala’s finest pop trio The Magnettes has stumbled out of the studio, signed a new record deal, and return to form with new single ”Monster” – an upbeat, bass-driven bop blending doo-wop choruses, cut-throat horn stabs, new wave synths and a brushy street shuffle.

”Monster” is about that flirty, sexy, excruciating stage where it’s like ”will-they-won’t-they?”, singer Rebecka Digervall explains. You’re a nervous wreck,, trying to downplay your feelings but they’re growing and growing.

We’ve definitely been there, adds Sanna Kalla. The gushing, blood rushing, tingly thing that’s partly sweet, mostly unbearable.

The single will feature a 50’s small-screen noir video directed by Martin Åhlin, displaying their flare for playful retro looks and cinematic visuals.

The Magnettes hail from Pajala, Sweden and have toured in 19 countries including performances at SXSW, Summerfest, Canadian Music Week, Golden Melody Awards, Eurosonic and Reeperbahn Festival.

Their debut album ”Ugly Youth” dropped in 2017 and featured the singles ”Sad Girls Club”, featured on Netflix’s ”Elite”, and ”Young And Wild”, one of the top-ten most played Swedish tracks on national radio that year. Their single ”American” was in radio rotation throughout the summer, fall and winter of 2020.

As of 2021 they’re signed to K51, with ”Monster” being the first joint release. The feature-length documentary ”The Magnettes” will be viewed at Umeå Europeiska Filmfestival Nov 24th-28th.

Talking points

  • The Magnettes are Tornedalningar which is minority group in Sweden with their own language Meänkieli.
  • Meänkieli was not recognized in Sweden until 1999 and was almost forbidden to speak until around 1960. Today only 70 000 people speaks Meänkieli and the language is dying.
  • The Magnettes usually put in Meänkieli in their songs. Usually “bad words”.
  • The Magnettes are Ummikko, people that are Tornedalningar but can’t fully speak Meänkieli.
  • There are two full movie documentaries around The Magnettes. “Pajala State of Mind” and “The Magnettes” also the movie “Turpa kiinni minun haters”
  • “Pajala State of Mind” documentary was done for Swedish television where we follow The Magnettes in their first years and ends with their first showcase in NYC. The title is a song where they use a traditional Meänkieli folk song to be a Magnettes song. Directed by Hans-Erik Therus.
  • “The Magnettes” is the follow up after their first album release and touring around the world, putting them into mental health issues. Also showing when their A&R record label person Jay Frank dies and with him their label. The film had premiere 2021 in Luleå. Directed by Martin Åhlin.
  • “Turpa kiinni minun haters” is a drama movie that loosely are based on The Magnettes life and persons. The title is from a line in their song “Killers In A Ghost Town” that are in Meänkieli. “Turpa kiinni minun haters” can be translated “Shut up! My haters”. The movie had premiere 2019 directed by Jon Blåhed
  • K51 their new record label is people from the most famous label people in Sweden and they have worked with artist like The Cardigans, Zara Larsson, Army of Lovers, A Teens, Icona Pop to mention a few.
  • The Magnettes have opened for Red Hot Chili Peppers and Kesha two different years on the world’s largest festival Summerfest.
  • The new album has no name yet but will come in the autumn of 2022.
  • They have walked the red carpet on Golden Melody Awards which is the “Grammy” award for Asia. With a staggering 5,1 billion viewers.
  • Their song “Young and Wild” was the tenth most played song on Swedish radio 2017 but was recorded to be part of a TV serie.
  • The Magnettes has before done special written songs both to other artist but also for commercials.
  • Their song “Sad Girls Club” was in the Netflix tv-serie “Elite” one of the biggest shows in Spanish talking countries.
  • The Magnettes are big in the HTBQ community and has played on over 10 different Pride parades. Including Europride and has also written the anthem “Tangurine Skies” for the most north pride parade.
  • They are big fans of hockey and have donated two songs for their local hockey team in Luleå. The song “We Make It Look Easy” is special written for the team.
Monster cover art by Rebecka Digervall


Presspictures

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Photo: Martin Åhlin
Photo: Martin Åhlin
Photo: Martin Åhlin
Photo: Martin Åhlin

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